The Marketing Mix encompasses the 4-P’s that help business people like you to understand customer needs so that you can meet and exceed customer expectations. The 4-P’s are; Product, Price, Promotion, Place. Each ‘P’ should be explored in turn and decisions made with your target audience in mind. As you […]
This month, reconnect with past clients and customers and sell them something else. Do you have a database of people who have bought from you already? How could you get in touch with them? What could you offer that recognises your existing relationship? How can you make your offer limited […]
Customer satisfaction occurs when the perceived value of a product is realised when the consumer purchases the product. Look at the following example; I go out for a meal, my expected benefits may include: a tasty meal, clean surroundings, good table service, friendly waiting staff, a place to hang my […]
What is customer value? Customer value is the perceived range of benefits a consumer gains from purchasing a product or service minus the perceived sacrifices. For example let’s consider an eCourse. The benefits are: * Gaining knowledge * Improving your marketing skills * Gaining more customers as a result of […]
In this post I’ll cover the three keys to an efficient effective marketing strategy. 1. How does your cost per customer for marketing compare to your profit per customer? An efficient marketing campaign is one where the profit gleaned from the customers is higher than the cost of the marketing. […]
In this post ‘ll cover the three keys to an efficient effective marketing strategy. 1. How does your cost per customer for marketing compare to your profit per customer? An efficient marketing campaign is one where the profit gleaned from the customers is higher than the cost of the marketing. […]
Efficiency is being able to create products or offer services at a competitive price. Effectiveness is creating and offering the right products and services, the products and services that consumers desire and will buy. An inefficient, ineffective business won’t be in business very long. If you can’t make or offer […]
The marketing concept can be understood as meeting your business goals whilst meeting, or preferably exceeding, your customer’s needs better than your competitors. You can do this in three ways; 1. Customer orientation Put the customer at the centre of your business. Consider how business decisions affect them and strive […]
“The basic function of marketing is to attract and retain customers at a profit.” Peter Drucker Marketing should play a central role in your business and should penetrate and affect business decisions in all areas from product design to how the product is delivered. Marketing should play a big part […]
An e-course is fairly straight forward to create and deliver when you’re using an email service provider like AWeber or Mailchimp. When creating a newsletter you use the ‘broadcast’ option. To create an e-course you use the ‘followup’ or ‘autoresponder’ option. Using followups or autoresponders you can create a sequence […]
You’ve set up your first email list and you have attracted some subscribers, the next step is to send your first business newsletter. A newsletter is easy to create and deliver, most email service providers have several templates to choose from and you simply complete information in the different areas […]
