Five Ways to Make Your Competitors Sweat!
Do you worry about what your competitors are up to? Here are five tips to make sure that you gain the edge, and maintain it.
1. Keep Calm and Carry On
The worst thing you can do, especially in the current economic climate, is panic. Take a deep breath and use your head. The definition of a good leader ‘someone who can keep their head when all around them are losing theirs’. By staying calm you can analyse the situation and make better decisions.
2. Focus on Delighting Your Customers
The best way to get the edge over your competitors is to fulfil customer needs better than they can. What can you do that goes above and beyond what they do? What do customers want that your competitors aren’t providing?
3. Counteract Your Competitor’s Moves
Keep one eye on your competitor’s moves and decide if you need to respond and how.
4. Know Your Market
Know your market better than your competitors. If you know your market and understand their desires you can do a better job of delighting them and ensure they remain loyal to you.
5. Play to Your Strengths
The best way to compete at anything is to play to your strengths. It also helps to minimise your weaknesses. Identify where you can excel and where that crosses with what your target audience will value. Ask yourself what you can do better than your competitors and make that your unique selling point.
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