The Gentle Way to Sell More Effectively
Lots of people don’t like selling, especially if they’re selling themselves or their own products. Perhaps you think it’s being pushy, or maybe you’ve been on the receiving end of an over enthusiastic sales person, but sales doesn’t…
How to Create a Great Advert
Advertising is expensive so you need to ensure that you maximise the investment by ensuring your advert is the best it can be.
“How can I do this?” I hear you ask.
Don’t you hate it when people write cheesy lines like that?
Well…
How to Create a Marketing Campaign
Do you need to get your message out there but aren’t sure where to start?
Marketing is an integral part of your business and creating and implementing an effective marketing campaign will help your spread your message…
Six Ways You Can Promote Your Business
No doubt you’re familiar with the 4 p’s of the marketing mix; Product, Price, Place, Promotion
In this post I want to look at the six ways you can Promote your business.
Publicity
Let’s start with another ‘P’ – Publicity.…
What to do when your competitors drop their price
If your competitors drop their prices what do you do? Do you follow suit or stand firm?
In this post I’ll cover the situations where you too may consider cutting your prices, and when you might not!
Consider dropping your prices if:
1. Your…
When to ignore a competitor’s price rise
When a competitor raises their prices you have two choices. You can respond by raising your prices as discussed here, or you can choose to ignore the raise and maintain your current prices.
You should consider ignoring the price rise in the…
What to do when your competitors raise their prices
When your competitors raise their prices you have two response options; raise your prices, or maintain your current prices.
In this post we’ll look at situations where you can justify raising your prices in response to a competitor’s…
How To Implement A Price Decrease
A few posts back I covered When To Lower Your Prices. In this post we’ll look at the ways to implement a price decrease.
Price fall
The most straight forward tactic is to simply reduce the price. You will want to include this exciting…
How To Implement A Price Increase
In my previous blog post When To Increase Your PricesI discussed the circumstances when a price rise may be in order. Once you’ve decided to increase prices you need to decide how.
There are a few ways you can implement price increases;
Price…
When To Lower Your Prices
Last time we looked at when to increase your prices. Today we’re looking at when to lower your prices. ‘Why put prices down?’ you may ask. If you evaluate your range of products and services sometimes cutting the price is the right choice.…
