Delighting Your Customers Through Added Value

With customers having less to spend it's ever more important to make sure they're spending their disposable income with you. A loyal group of customers can keep your business afloat in turbulent waters. As budgets are squeezed discount stores…
marketing west lothian

Your Guide to Affiliate Marketing

Affiliate marketing is selling someone else's products for a commission, it's one of the many ways you can make money online. Affiliate marketing isn't easy but with the right kind of audience and a strategy you can make it work. I interviewed…

Where's Your Business At?

It's useful to do a periodic audit and figure out where your business is at. An annual look at your business in some depth can help you work out what the next steps might be. You might find it useful to ask yourself the following questions; Where…

Working to Your Rhythm

Since working for myself I’ve been able to design my own working day. Over the last ten years I have become attuned to my mood, my emotions, and my motivation levels. Author Esther Freud said about her working day in The Guardian “My…