How To Design and Carry Out a Survey: Part 5
Read How to Design and Carry Our a Survey Part 1, Part 2, Part 3 and Part 4 first.
Collating and Analysing Your Survey Results
If you’ve asked the right questions and managed to get a good number of responses your survey responses should be fairly easy to read and analyse. You may feel you have all the information you require, however a good market researcher always considers the biases before acting on the information. A few things worth considering before taking the plunge;
If you’re comfortable that the survey is a fair reflection of your target audience then move onto acting upon the information.
If you have doubts then ‘triangulate’ or back up your survey with other research methods e.g. face to face interviews, focus group etc.
I hope you’ve found this series on surveying useful and that you now feel confident to being carrying out your own market research.
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