Small business marketing

Creating Your Ideal Customer Profile

Creating your ideal customer profile gives you someone to visualise as you create your marketing plan, write articles and newsletters, and develop offers. Begin creating your customer profile by answering the following questions; How…
Grow and prosper

Dealing With Negative Reviews Online

If you're a business with an online presence, getting the odd negative review is par for the course. While us Brits find it a challenge to make a complaint about something with a staff member face to face, many more think nothing of taking…
Marketing

A Few Good Rules To Remember When Marketing

1. Stay up to date Marketing, and especially online marketing is a fast moving area. If you want to compete you need to stay up to date. Ideally you need to have your finger on the pulse and have an eye for what's going to be the next…