Creating Your Ideal Customer Profile

Small business marketing

Creating your ideal customer profile gives you someone to visualise as you create your marketing plan, write articles and newsletters, and develop offers.

Begin creating your customer profile by answering the following questions;

  • How old is your customer?
  • Are they male or female?
  • Where do they live?
  • What does your ideal customer like/dislike?
  • What sort of occupation might they have?
  • How do they spend their disposable income?
  • What other products and services do they consume – what are you competing with?
  • What sort of customer service do they expect?
  • How do I reach/gain more customers like this?


  • Use your answers to formulate your ideal customer profile and starting thinking about how you can reach more customers like this.

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