How To Ensure Your Marketing is Efficient and Effective
In this post 'll cover the three keys to an efficient effective marketing strategy.
1. How does your cost per customer for marketing compare to your profit per customer?
An efficient marketing campaign is one where the profit gleaned from…
Efficiency and Effectiveness
Efficiency is being able to create products or offer services at a competitive price.
Effectiveness is creating and offering the right products and services, the products and services that consumers desire and will buy.
An inefficient,…
Is Your Business Marketing Focused?
The marketing concept can be understood as meeting your business goals whilst meeting, or preferably exceeding, your customer's needs better than your competitors.
You can do this in three ways;
1. Customer orientation
Put the…
How To Grow And Prosper In A Crowded Marketplace
"The basic function of marketing is to attract and retain customers at a profit."
Peter Drucker
Marketing should play a central role in your business and should penetrate and affect business decisions in all areas from product design…
How To Create Your First eCourse
An e-course is fairly straight forward to create and deliver when you're using an email service provider like AWeber or Mailchimp.
When creating a newsletter you use the 'broadcast' option. To create an e-course you use the 'followup' or…
