What is Customer Satisfaction?
Customer satisfaction occurs when the perceived value of a product is realised when the consumer purchases the product.
Look at the following example;
I go out for a meal, my expected benefits may include: a tasty meal, clean surroundings,…
How To Increase Customer Value
What is customer value?
Customer value is the perceived range of benefits a consumer gains from purchasing a product or service minus the perceived sacrifices.
For example let's consider an eCourse. The benefits are:
* Gaining knowledge
*…
Developing Your Marketing Strategy
In this post I'll cover the three keys to an efficient effective marketing strategy.
1. How does your cost per customer for marketing compare to your profit per customer?
An efficient marketing campaign is one where the profit gleaned…
