Entries by Erica

How to Grow Your Business Organically

Growing a business organically is a very female trait in business, although in the current economic climate it can be the most viable and economically sound approach too. Last Summer I had the pleasure of hearing Laura Tenison, founder of Jojo Maman Bebe, speak at the Business Mums Summit. She’s grown her business organically with […]

5 Easy Mistakes to Make in Business

The more time you spend studying business the easier it is to spot the mistakes people make over and over again – and I’ve made many of these myself! Read on to find out the mistakes I spot most often! 1. Creating something people don’t want Probably the easiest mistake you can make. You have […]

Is Your Business 80/20?

You’ve no doubt heard of the 80/20 rule, otherwise known as Pareto’s Principle. The theory is that throughout life 80% of effects come from 20% causes. It all started with Vilfredo Pareto back in 1906 who found that 20% of Italians owned 80% of the land. The rule has been found to apply in business, […]

6 Reasons Why Products Fail

All businesses have products that fail, it’s par for the course. The more you can learn along the way the more chance you have of hitting the successes. Here are a few reasons why some products don’t hit the mark. 1. Poor strategy – Simply creating a product and hoping it will sell can mean […]

The Easy Way to Improve Your Business

Do you want to know how to improve your business? Of course you do. We all want to improve our business, but it is easy to overcomplicate things. The keys to improving your business, and any other part of your life are incredibly simple. What’s not working? First you need to work out what’s not […]

Promoting Your Business via Blogs

Promoting your business via blogs is a great way to reach a targeted audience at a place where they are at their most engaged. But how should you go about approaching a blogger in relation to promotion or advertising? Here are a few points to consider when approaching blogs; 1. Quality not Quantity Don’t just […]

Dare to Be Different

Does a lot of stuff feel very samey to you? The same big companies selling us the same products. The same people coming up with ideas that have simply been rehashed. TV programmes which are reimagines but are in essence just the same as what has gone before. In a globalised world it’s hard to […]

8 Tips for Getting the Best Results From Your Survey

Market research is integral to your business success and a survey is a relatively easy way to gain valuable information, IF you do it right. Follow these eight tips to get the best results from your survey; 1. Get the right sample The sample is the selection of people you will survey. If you’re surveying […]

Problems With Online Marketing And How To Combat Them

Got a business? Interested in online marketing? Find out what the problems are with online marketing and how you can avoid them. 1. Lack of control With offline marketing the control is very much with the business, with online marketing the control is predominantly with the consumer. Positive publicity can go viral but so can […]

Benefits of Online Marketing

Having a presence online is important to all businesses. Even if your business isn’t trading online, marketing online is a must. Here are the benefits; 1. Low cost Many online marketing methods are low cost. Getting a basic website online costs as little as a few hundred pounds. Accounts on sites like Facebook and Twitter […]