Entries by Erica

How To Increase Traffic To Your Business Blog

I was talking the other day about the three keys to a successful business blog. One of the keys was ensuring that your blog received ‘traffic’, otherwise known as readers or visitors. In this post I want to give you three easy ways to increase the traffic to your business blog. Great Content People visit […]

Three Steps to A Successful Business Blog

You’ve decided to integrate a business blog into your business website. Great decision! A blog can really help your business website to make sales and turn interested parties into loyal clients. Here are the three key steps to creating a successful business blog. Traffic The first thing you want your blog to do is attract […]

7 Ways To Build Your Business Email List

I’ve been working with a client based just outside Livingston. One of our first goals has been to create and build an email list for her business so that she can communicate directly with her clients. Here are seven ways you can grow your email list. 1. Sign up form on website including a page […]

Branding Your Business Online

Your brand online should reflect your brand offline. A congruent and confident brand will attract more of the right type of customers. Here are a few things you should consider when branding your business online; Logo Make sure you incorporate your logo into your website, email newsletters and social media accounts. Do choose the same […]

Are You Doing Regular Blog Maintenance?

Doing regular blog maintenance is not the most exciting of tasks, it is entirely necessary though if you want your blog to perform at its best. I find the best way is to spend 15-30 minutes a day doing it, a bit like ironing it makes it feel more manageable! Here are some of the […]

Why Start a Business Blog?

One of the main reasons to integrate a blog into your business website is for search engine optimisation purposes. Your site will rank more highly if you have the continual, keyword rich, fresh content that a blog will bring. Consumers across all demographics are increasingly turning to the internet for the information they need. By […]

How To Analyse Your Blog/Website Traffic

You have a website and you’ve integrated a blog to help you rank better in the search engines. What next? It’s important to analyse your site’s performance so that you can improve upon it. Whether it’s making a booking, a purchase or signing up to your email list, you will have an action you want […]

5 Easy Ways To Grow Your Email List

How big is your email list? Is it big enough to ensure that your emails create a rush of sales and a welcome boost in income? Here are five easy ways to grow your email list today. 1. Sign up page Make it easy for people to sign up by having a dedicated page on […]

How To Design and Carry Out a Survey: Part 5

Read How to Design and Carry Our a Survey Part 1, Part 2, Part 3 and Part 4 first. Collating and Analysing Your Survey Results If you’ve asked the right questions and managed to get a good number of responses your survey responses should be fairly easy to read and analyse. You may feel you […]

How To Design and Carry Out a Survey: Part 4

Part 2 and Part 3 first. Tips for Designing Your Survey 1. Start Simple. As mentioned above start with simple questions and work up to more complex ones. 2. Keep it short and keep them sweet. Gain the information you need in as few questions as possible. You want maximum responses for the broadest and […]