Entries by Erica

Do You Have A Plan For Your Small Business?

Many small business owners are so busy running their business they rarely have time to sit down and make a plan. Take some time out today to consider the future of your business. What do you want to achieve within the next year in your business? What do you want to achieve within the next […]


Developing Your Business Mission

When you first launch your business, there’s a driving force, a vision of what you could achieve. Your business mission is your raison d’être, your ‘reason for being’. Beyond the money, why are you in business? This is GAP’s business mission – “We create emotional connections with customers around the world through inspiring product design, […]

Freelancers & Consultants: Take Care Of Business

Freelancers and consultants – fit your own oxygen mask first! One of the challenges of being a freelancer or consultant is combining the work you do for your clients helping them build their business, with the work you must do to build your own business. Every day, before you start on client work, I believe […]

My Guide To Gigging

I was reading an Observer article this week, apparently only 25% of adult Americans now work a full-time job. They’ve called this new way of working multiple jobs ‘gigging’. Almost ten years ago I discovered the idea of ‘multiple streams of income’ (the olden days version of gigging) and I’ve never looked back. During the […]

The Four P’s of Online Marketing

Most businesses, if not all should have some sort of presence online. These are the four P’s you need to focus on for success online. Positioning The first. The best. The highest quality. The cheapest. That’s positioning. Positioning is about being clear about who you are and ensuring that all aspects of your marketing mix […]


Small Business Marketing Strategy

I believe that all small businesses have the ability to market themselves well. Great small business marketing isn’t about throwing money at expensive advertising in a bid to try and compete with big businesses. Less is expected of small businesses when it comes to marketing, it’s therefore quite easy to get noticed by your clients […]


Be in the right place

Over the past few posts I have covered; how to get your product right for your target market, how to set the right price, and how to ensure your promotions reach your target market. Today we have one final consideration before you can start making your plan. Your products and services need to be where […]