Entries by Erica

How To Grow And Prosper In A Crowded Marketplace

“The basic function of marketing is to attract and retain customers at a profit.” Peter Drucker Marketing should play a central role in your business and should penetrate and affect business decisions in all areas from product design to how the product is delivered. Marketing should play a big part in your business, your marketing […]

How To Create Your First eCourse

An e-course is fairly straight forward to create and deliver when you’re using an email service provider like AWeber or Mailchimp. When creating a newsletter you use the ‘broadcast’ option. To create an e-course you use the ‘followup’ or ‘autoresponder’ option. Using followups or autoresponders you can create a sequence of emails that are delivered […]

Sending Your First Business Newsletter

You’ve set up your first email list and you have attracted some subscribers. The next step is to send your first business newsletter. A newsletter is easy to create and deliver. Most email service providers have several templates to choose from and you simply complete information in the different areas and send as a ‘broadcast’. […]

Marketing Your Small Business On The Move

As a small business owner your time can be stretched. You may be working ‘in’ your business as well as ‘on’ it and marketing can fall down the priority list. In the short term the negative impact of this may not be immediately obvious, but weeks or months of neglect will begin to show in […]

How To Create Your First Email List

What is an email list? An email list is a collection of email addresses that have opted in to receive correspondence from a business or individual, this usually involves the owner of the email address ‘opting in’ to receive a newsletter, updates or an e-course. Why should you build an email list? An email list […]

Starting Your First Business Blog

In this post I’m covering the basic steps you need to take to start your first business blog. Choosing Topic Areas The first step to starting a blog is deciding what you’ll write about. Think about your business and the kind of information your clients might need and enjoy. List four to six main topic […]

Creating Your Ideal Customer Profile

Creating your ideal customer profile gives you someone to visualise as you create your marketing plan, write articles and newsletters, and develop offers. Begin creating your customer profile by answering the following questions; How old is your customer? Are they male or female? Where do they live? What does your ideal customer like/dislike? What sort […]

Dealing With Negative Reviews Online

If you’re a business with an online presence, getting the odd negative review is par for the course. While us Brits find it a challenge to make a complaint about something with a staff member face to face, many more think nothing of taking to their social media site of choice and laying into a […]

A Few Good Rules To Remember When Marketing

1. Stay up to date Marketing, and especially online marketing is a fast moving area. If you want to compete you need to stay up to date. Ideally you need to have your finger on the pulse and have an eye for what’s going to be the next trend, then apply this to your goals […]