Price

Setting The Right Price

Pricing is a huge topic, for today I want to focus on price as a measure of value. Your customer's perceived value of your product will partly depend on the price. Most people will automatically assume that a £25 product is better than a…
marketing

Building A Constant Flow Of Customers

This month, reconnect with past clients and customers and sell them something else. Do you have a database of people who have bought from you already? How could you get in touch with them? What could you offer that recognises your…
Grow and prosper

What is Customer Satisfaction?

Customer satisfaction occurs when the perceived value of a product is realised when the consumer purchases the product. Look at the following example; I go out for a meal, my expected benefits may include: a tasty meal, clean surroundings,…
Marketing Focused

How To Increase Customer Value

What is customer value? Customer value is the perceived range of benefits a consumer gains from purchasing a product or service minus the perceived sacrifices. For example let's consider an eCourse. The benefits are: * Gaining knowledge *…
Survey

Developing Your Marketing Strategy

In this post I'll cover the three keys to an efficient effective marketing strategy. 1. How does your cost per customer for marketing compare to your profit per customer? An efficient marketing campaign is one where the profit gleaned…
Small business marketing

Efficiency and Effectiveness

Efficiency is being able to create products or offer services at a competitive price. Effectiveness is creating and offering the right products and services, the products and services that consumers desire and will buy. An inefficient,…
Marketing Focused

Is Your Business Marketing Focused?

The marketing concept can be understood as meeting your business goals whilst meeting, or preferably exceeding, your customer's needs better than your competitors. You can do this in three ways; 1. Customer orientation Put the…