How To Grow And Prosper In A Crowded Marketplace
"The basic function of marketing is to attract and retain customers at a profit."
Peter Drucker
Marketing should play a central role in your business and should penetrate and affect business decisions in all areas from product design…
How To Create Your First eCourse
An e-course is fairly straight forward to create and deliver when you're using an email service provider like AWeber or Mailchimp.
When creating a newsletter you use the 'broadcast' option. To create an e-course you use the 'followup' or…
Sending Your First Business Newsletter
You've set up your first email list and you have attracted some subscribers. The next step is to send your first business newsletter.
A newsletter is easy to create and deliver. Most email service providers have several templates to choose…
Marketing Your Small Business On The Move
As a small business owner your time can be stretched. You may be working 'in' your business as well as 'on' it and marketing can fall down the priority list. In the short term the negative impact of this may not be immediately obvious, but…
How To Create Your First Email List
What is an email list?
An email list is a collection of email addresses that have opted in to receive correspondence from a business or individual, this usually involves the owner of the email address 'opting in' to receive a newsletter,…
Starting Your First Business Blog
In this post I'm covering the basic steps you need to take to start your first business blog.
Choosing Topic Areas
The first step to starting a blog is deciding what you'll write about. Think about your business and the kind of information…
Creating Your Ideal Customer Profile
Creating your ideal customer profile gives you someone to visualise as you create your marketing plan, write articles and newsletters, and develop offers.
Begin creating your customer profile by answering the following questions;
How…
Dealing With Negative Reviews Online
If you're a business with an online presence, getting the odd negative review is par for the course. While us Brits find it a challenge to make a complaint about something with a staff member face to face, many more think nothing of taking…
A Few Good Rules To Remember When Marketing
1. Stay up to date
Marketing, and especially online marketing is a fast moving area. If you want to compete you need to stay up to date. Ideally you need to have your finger on the pulse and have an eye for what's going to be the next…
30 Services An Online Marketing Consultant Can Provide For Your Business
1. Marketing audit
2. Creating a marketing plan
3. Blog set up
4. Content generation
5. Editing and blog management
6. Keyword research
7. Statistics analysis
8. Management of advertising/monetisation
9. Article marketing (building in…
