create an eCourse

How To Create Your First eCourse

An e-course is fairly straight forward to create and deliver when you're using an email service provider like AWeber or Mailchimp. When creating a newsletter you use the 'broadcast' option. To create an e-course you use the 'followup' or…
Email Marketing

Sending Your First Business Newsletter

You've set up your first email list and you have attracted some subscribers. The next step is to send your first business newsletter. A newsletter is easy to create and deliver. Most email service providers have several templates to choose…
Email Marketing

How To Create Your First Email List

What is an email list? An email list is a collection of email addresses that have opted in to receive correspondence from a business or individual, this usually involves the owner of the email address 'opting in' to receive a newsletter,…
business blog

Starting Your First Business Blog

In this post I'm covering the basic steps you need to take to start your first business blog. Choosing Topic Areas The first step to starting a blog is deciding what you'll write about. Think about your business and the kind of information…
Small business marketing

Creating Your Ideal Customer Profile

Creating your ideal customer profile gives you someone to visualise as you create your marketing plan, write articles and newsletters, and develop offers. Begin creating your customer profile by answering the following questions; How…
Grow and prosper

Dealing With Negative Reviews Online

If you're a business with an online presence, getting the odd negative review is par for the course. While us Brits find it a challenge to make a complaint about something with a staff member face to face, many more think nothing of taking…
Marketing

A Few Good Rules To Remember When Marketing

1. Stay up to date Marketing, and especially online marketing is a fast moving area. If you want to compete you need to stay up to date. Ideally you need to have your finger on the pulse and have an eye for what's going to be the next…