business blog

Three Steps to A Successful Business Blog

You've decided to integrate a business blog into your business website. Great decision! A blog can really help your business website to make sales and turn interested parties into loyal clients. Here are the three key steps to creating a…
Email Marketing

7 Ways To Build Your Business Email List

I've been working with a client based just outside Livingston. One of our first goals has been to create and build an email list for her business so that she can communicate directly with her clients. Here are seven ways you can grow your email…
Marketing

Branding Your Business Online

Your brand online should reflect your brand offline. A congruent and confident brand will attract more of the right type of customers. Here are a few things you should consider when branding your business online; Logo Make sure you incorporate…
Blog Maintenance

Are You Doing Regular Blog Maintenance?

Doing regular blog maintenance is not the most exciting of tasks, it is entirely necessary though if you want your blog to perform at its best. I find the best way is to spend 15-30 minutes a day doing it, a bit like ironing it makes it feel…

Why Start a Business Blog?

One of the main reasons to integrate a blog into your business website is for search engine optimisation purposes. Your site will rank more highly if you have the continual, keyword rich, fresh content that a blog will bring. Consumers across…
business blog

How To Analyse Your Blog/Website Traffic

You have a website and you've integrated a blog to help you rank better in the search engines. What next? It's important to analyse your site's performance so that you can improve upon it. Whether it's making a booking, a purchase or signing…
Email Marketing

5 Easy Ways To Grow Your Email List

How big is your email list? Is it big enough to ensure that your emails create a rush of sales and a welcome boost in income? Here are five easy ways to grow your email list today. 1. Sign up page Make it easy for people to sign up by having…
Survey

How To Design and Carry Out a Survey: Part 5

Read How to Design and Carry Our a Survey Part 1, Part 2, Part 3 and Part 4 first. Collating and Analysing Your Survey Results If you’ve asked the right questions and managed to get a good number of responses your survey responses should…