Marketing West Lothian
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Developing Your Business Mission

When you first launch your business, there's a driving force, a vision of what you could achieve. Your business mission is your raison d'être, your 'reason for being'. Beyond the money, why are you in business? This is GAP's business…
Marketing
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Small Business Marketing Strategy

I believe that all small businesses have the ability to market themselves well. Great small business marketing isn't about throwing money at expensive advertising in a bid to try and compete with big businesses. Less is expected of small…
Small business marketing

Efficiency and Effectiveness

Efficiency is being able to create products or offer services at a competitive price. Effectiveness is creating and offering the right products and services, the products and services that consumers desire and will buy. An inefficient,…
successful

Three Steps to a Successful Micro Business

I like the idea of a micro business; a small enterprise that is both and helps you achieve your life goals. A micro business is officially defined as a business that has five or less employees and a turnover of less than two million euros. I…
Self employment

What Small Businesses Can Learn From Zara

Zara have become a fashion powerhouse. I know very little about fashion but I can see how successful their business model is and why it works. The good news is that the model they use is perfect for small businesses like yours and mine. Zara…
Start up

Start Up Tips: Skill Trades

When you're starting up, trading skills makes a lot of sense. You trade your skills for the skills that you require - everyone's a winner. While skill trades are most common among businesses just starting up I think they have a place beyond…
Self employment

Where's Your Business At?

It's useful to do a periodic audit and figure out where your business is at. An annual look at your business in some depth can help you work out what the next steps might be. You might find it useful to ask yourself the following questions; Where…
Self employment

The Gentle Way to Sell More Effectively

Lots of people don’t like selling, especially if they’re selling themselves or their own products. Perhaps you think it’s being pushy, or maybe you’ve been on the receiving end of an over enthusiastic sales person, but sales doesn’t…