Five Ways to Make Your Competitors Sweat!

Do you worry about what your competitors are up to? Here are five tips to make sure that you gain the edge, and maintain it. 1. Keep Calm and Carry On The worst thing you can do, especially in the current economic climate, is panic. …

How To Strategically Increase Sales

We all want to sell more, don’t we. More sales equals increased revenue giving us more cash in our pocket, and more to reinvest in the business. But sales can be elusive, selling can be hard. In this post I want to look at the strategic…

Positioning Yourself for Success

Positioning in business relates to where you compete and how you compete. The where is the target market you will aim for. The how relates to pricing, marketing, product range, benefits, distribution etc.. Positioning is about offering…

How to Grow Your Business Organically

Growing a business organically is a very female trait in business, although in the current economic climate it can be the most viable and economically sound approach too. Last Summer I had the pleasure of hearing Laura Tenison, founder of Jojo…

5 Easy Mistakes to Make in Business

The more time you spend studying business the easier it is to spot the mistakes people make over and over again - and I’ve made many of these myself! Read on to find out the mistakes I spot most often! 1. Creating something people don’t…

Is Your Business 80/20?

You’ve no doubt heard of the 80/20 rule, otherwise known as Pareto’s Principle. The theory is that throughout life 80% of effects come from 20% causes. It all started with Vilfredo Pareto back in 1906 who found that 20% of Italians…

The Easy Way to Improve Your Business

Do you want to know how to improve your business? Of course you do. We all want to improve our business, but it is easy to overcomplicate things. The keys to improving your business, and any other part of your life are incredibly simple.…

Innovation in Business

We've all heard the word innovation bandied around but what does it really mean and why is it so important to a business? In a nutshell innovation is progress. It's taking an opportunity or idea and bringing it to market in the form of a…

Strategies for Business Success

Three strategies for business success 1. Be First Being first at something gives you a number of benefits. You can market yourself as 'authentic' and 'original' and in doing so you can charge a premium. Being first you will start out with…