Marketing
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Small Business Marketing Strategy

I believe that all small businesses have the ability to market themselves well. Great small business marketing isn't about throwing money at expensive advertising in a bid to try and compete with big businesses. Less is expected of small…
Small Business Development
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Be in the right place

Over the past few posts I have covered; how to get your product right for your target market, how to set the right price, and how to ensure your promotions reach your target market. Today we have one final consideration before you can start…
Price

Setting The Right Price

Pricing is a huge topic, for today I want to focus on price as a measure of value. Your customer's perceived value of your product will partly depend on the price. Most people will automatically assume that a £25 product is better than a…
marketing

Building A Constant Flow Of Customers

This month, reconnect with past clients and customers and sell them something else. Do you have a database of people who have bought from you already? How could you get in touch with them? What could you offer that recognises your…
Grow and prosper

What is Customer Satisfaction?

Customer satisfaction occurs when the perceived value of a product is realised when the consumer purchases the product. Look at the following example; I go out for a meal, my expected benefits may include: a tasty meal, clean surroundings,…
Marketing Focused

How To Increase Customer Value

What is customer value? Customer value is the perceived range of benefits a consumer gains from purchasing a product or service minus the perceived sacrifices. For example let's consider an eCourse. The benefits are: * Gaining knowledge *…
Survey

Developing Your Marketing Strategy

In this post I'll cover the three keys to an efficient effective marketing strategy. 1. How does your cost per customer for marketing compare to your profit per customer? An efficient marketing campaign is one where the profit gleaned…