How To Ensure Your Marketing is Efficient and Effective
In this post 'll cover the three keys to an efficient effective marketing strategy.
1. How does your cost per customer for marketing compare to your profit per customer?
An efficient marketing campaign is one where the profit gleaned from…
Is Your Business Marketing Focused?
The marketing concept can be understood as meeting your business goals whilst meeting, or preferably exceeding, your customer's needs better than your competitors.
You can do this in three ways;
1. Customer orientation
Put the…
A Few Good Rules To Remember When Marketing
1. Stay up to date
Marketing, and especially online marketing is a fast moving area. If you want to compete you need to stay up to date. Ideally you need to have your finger on the pulse and have an eye for what's going to be the next…
Branding Your Business Online
Your brand online should reflect your brand offline. A congruent and confident brand will attract more of the right type of customers. Here are a few things you should consider when branding your business online;
Logo
Make sure you incorporate…
How To Design and Carry Out a Survey: Part 5
Read How to Design and Carry Our a Survey Part 1, Part 2, Part 3 and Part 4 first.
Collating and Analysing Your Survey Results
If you’ve asked the right questions and managed to get a good number of responses your survey responses should…
How To Design and Carry Out a Survey: Part 4
Part 2 and Part 3 first.
Tips for Designing Your Survey
1. Start Simple. As mentioned above start with simple questions and work up to more complex ones.
2. Keep it short and keep them sweet. Gain the information you need in as few…
How to Design and Carry Out a Survey: Part 3
Part 1 and Part 2 first.
It’s time to dig that list out from part one. Here was mine;
• Can I teach people to teach their parrot to talk via an eBook?
• Do parrot enthusiasts like eBook or do they prefer other methods of training…
How to Design and Carry Out a Survey: Part 1
Carrying out a survey can be a time consuming task. First you need to design your survey, then you need to find and gain access to your target audience, you need to carry out the survey and finally you need to collate and analyse the results.…
Delighting Your Customers Through Added Value
With customers having less to spend it's ever more important to make sure they're spending their disposable income with you. A loyal group of customers can keep your business afloat in turbulent waters.
As budgets are squeezed discount stores…
