How to Create a Great Advert
Advertising is expensive so you need to ensure that you maximise the investment by ensuring your advert is the best it can be.
“How can I do this?” I hear you ask.
Don’t you hate it when people write cheesy lines like that?
Well…
How to Create a Marketing Campaign
Do you need to get your message out there but aren’t sure where to start?
Marketing is an integral part of your business and creating and implementing an effective marketing campaign will help your spread your message…
Six Ways You Can Promote Your Business
No doubt you’re familiar with the 4 p’s of the marketing mix; Product, Price, Place, Promotion
In this post I want to look at the six ways you can Promote your business.
Publicity
Let’s start with another ‘P’ – Publicity.…
How To Implement A Price Decrease
A few posts back I covered When To Lower Your Prices. In this post we’ll look at the ways to implement a price decrease.
Price fall
The most straight forward tactic is to simply reduce the price. You will want to include this exciting…
A Marketing Lesson from Liz Earle
It’s not that often (not often enough!) that I’m really impressed by a company, but Liz Earle managed to ‘delight’ me recently and I felt it was worthy of mention. We can all learn something from them.
I’m not a ‘girly girl’,…
Sell More By Segmenting Your Market
Segmenting your market allows you to create marketing messages tailored for specific sections of your market. The more targeted your marketing, the more effective it is. There are several ways to segment your market. You can segment based…
6 Reasons Why Products Fail
All businesses have products that fail, it’s par for the course. The more you can learn along the way the more chance you have of hitting the successes.
Here are a few reasons why some products don’t hit the mark.
1. Poor strategy…
Promoting Your Business via Blogs
Promoting your business via blogs is a great way to reach a targeted audience at a place where they are at their most engaged. But how should you go about approaching a blogger in relation to promotion or advertising?
Here are a few points…
8 Tips for Getting the Best Results From Your Survey
Market research is integral to your business success and a survey is a relatively easy way to gain valuable information, IF you do it right. Follow these eight tips to get the best results from your survey;
1. Get the right sample
The…
Problems With Online Marketing And How To Combat Them
Got a business? Interested in online marketing? Find out what the problems are with online marketing and how you can avoid them.
1. Lack of control
With offline marketing the control is very much with the business, with online marketing…