How to Create a Great Advert

Advertising is expensive so you need to ensure that you maximise the investment by ensuring your advert is the best it can be. “How can I do this?” I hear you ask. Don’t you hate it when people write cheesy lines like that? Well…

How to Create a Marketing Campaign

Do you need to get your message out there but aren’t sure where to start? Marketing is an integral part of your business and creating and implementing an effective marketing campaign will help your spread your message…

Six Ways You Can Promote Your Business

No doubt you’re familiar with the 4 p’s of the marketing mix; Product, Price, Place, Promotion In this post I want to look at the six ways you can Promote your business. Publicity Let’s start with another ‘P’ – Publicity.…
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How To Implement A Price Decrease

A few posts back I covered When To Lower Your Prices. In this post we’ll look at the ways to implement a price decrease. Price fall The most straight forward tactic is to simply reduce the price. You will want to include this exciting…

A Marketing Lesson from Liz Earle

It’s not that often (not often enough!) that I’m really impressed by a company, but Liz Earle managed to ‘delight’ me recently and I felt it was worthy of mention. We can all learn something from them. I’m not a ‘girly girl’,…

Sell More By Segmenting Your Market

Segmenting your market allows you to create marketing messages tailored for specific sections of your market. The more targeted your marketing, the more effective it is. There are several ways to segment your market. You can segment based…

6 Reasons Why Products Fail

All businesses have products that fail, it’s par for the course. The more you can learn along the way the more chance you have of hitting the successes. Here are a few reasons why some products don’t hit the mark. 1. Poor strategy…

Promoting Your Business via Blogs

Promoting your business via blogs is a great way to reach a targeted audience at a place where they are at their most engaged. But how should you go about approaching a blogger in relation to promotion or advertising? Here are a few points…