Benefits of Online Marketing
Having a presence online is important to all businesses. Even if your business isn't trading online, marketing online is a must. Here are the benefits;
1. Low cost
Many online marketing methods are low cost. Getting a basic website…
How To Do Market Research
Whether you already have a business or you're just starting a business, market research is an integral part of the process, but where do you start?
Carrying out proper market research removes much of the guess work regarding what your clients…
Your Guide to Market Segmentation
Consumers today demand personalisation. From personalised trainers to our names on our specially made Starbucks, it has to be made just for us. If a business’s marketing doesn’t speak directly to us then we switch off and we aren’t…
