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Sell More By Segmenting Your Market
Segmenting your market allows you to create marketing messages tailored for specific sections of your market. The more targeted your marketing, the more effective it is. There are several ways to segment your market. You can segment based…
Your Guide to Market Segmentation
Consumers today demand personalisation. From personalised trainers to our names on our specially made Starbucks, it has to be made just for us. If a business’s marketing doesn’t speak directly to us then we switch off and we aren’t…
