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Positioning Yourself for Success

Positioning in business relates to where you compete and how you compete. The where is the target market you will aim for. The how relates to pricing, marketing, product range, benefits, distribution etc.. Positioning is about offering…

Strategies for Business Success

Three strategies for business success 1. Be First Being first at something gives you a number of benefits. You can market yourself as 'authentic' and 'original' and in doing so you can charge a premium. Being first you will start out with…